The Impact of COVID 19 Pandemic on Consumer Behavior

Abstract

Consumer behavior is often unpredictable. It includes the actions that consumers take or do not take due to some internal or external influences. The fast pace of life, daily changes in desires and needs, as well as the appearance of new technologies and opportunities on the market, significantly affect consumer behavior. Natural disasters, wars, and pandemics also have a big impact, which significantly change the awareness and behavior of consumers. Consumers become irrational and behave impulsively, while their habits change completely. This paper will research consumer behavior due to the COVID-19 pandemic and the ways in which it has changed over time. A sample of consumer behavior due to the COVID-19 pandemic and other global crises will also be presented.