From Profit to Purpose: Transformational Leadership in the C-Suite for Sustainable Value Creation

Abstract

Purpose: This study aims to examine the role of transformational leadership among C-suite executives in managing technological disruption, climate risks and geopolitical uncertainties while transitioning from profit-driven to purpose-driven organizational strategies. The research seeks to understand how leadership influences sustainable value creation in a dynamic and uncertain business environment. Design/Methodology/Approach: The study adopts a quantitative research design based on primary data collected from 20 senior managers and executives from BFSI sector. A structured questionnaire using a five-point Likert scale was employed. Statistical tools such as correlation, multiple regression and ANOVA were used to analyze the data and examine relationships among technological disruption, climate risk, geopolitical risk, transformational leadership, purpose orientation and organizational performance. Findings: The findings reveal that transformational leadership has the strongest positive impact on organizational performance, followed by purpose orientation. Technological disruption, climate risk and geopolitical uncertainty also significantly influence performance. The results highlight that transformational leadership acts as a critical factor enabling organizations to effectively respond to external disruptions while aligning with purpose-driven strategies. Research Limitations/Implications: The study is limited by its reliance on a relatively small sample size, which affects generalizability. Future research can employ longitudinal designs and a larger datasets to enhance validity and explore sector-specific dynamics. Practical Implications: The study provides valuable insights for C-suite leaders, emphasizing the need to integrate ESG principles, digital transformation, and purpose-driven strategies into organizational decision-making. It highlights the importance of leadership development focused on adaptability, ethical governance and strategic foresight, particularly in emerging economies such as India. Originality/Value: This study contributes to the literature by integrating transformational leadership theory and disruption management. It offers a perspective on how purpose-driven leadership enables organizations to achieve resilience and sustainable performance in a VUCA environment.