Profiling Muslim Consumer Intention towards Online Halal Cosmetic Purchasing

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Published: Oct 4, 2022
Keywords:
Profiling, Muslim, Intention, Online, Halal Cosmetic and Purchasing.

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Roszi Naszariah Nasni Naseri
Faculty of Business and Management, Universiti Teknologi MARA Melaka, Malaysia And Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka
Raja Nazim Raja Abdullah
Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia
Rafidah Abd Azis
Faculty of Business and Management, Universiti Teknologi MARA Melaka, Malaysia
Nurul Zamratul Asyikin Ahmad
Faculty of Business and Management, Universiti Teknologi MARA Melaka, Malaysia

Abstract

Customer profiling has gained much recognition in the e-commerce domain because of the
benefits it is capable of bringing to online businesses. This research sets out to investigate how
a customer profile can be developed and implemented. This study will be useful to
researchers, professionals and practitioner concerned about understanding Muslim
consumers' profiling intention towards online halal cosmetic purchasing. It would lead to
operational efficiencies through effective marketing strategies and a better understanding of
the consumer profiling.

Article Details

Issue
Vol 21, No 1 (2022)
Section
Articles