A Semiotic Study of Indian Saree: In Relation to the Changing Role of Women in Society

Abstract

Reviewing theories for fashion change and causes that explain global changes; these are
persuasive to grasp the semiotic interpretations of the Indian Sari. Although research has been
conducted on the design and development of various apparel categories, as well as the
documentation of changes in fashion trends & the documentation of1traditional textiles, little
research has1been conducted on semiology of Indian apparel / costumes, particularly the
Indian Sari. The goal of this research is to determine what the sari means to Indian women,
the Indian fashion system, and the Indian fashion business. According to McLuhan, the
growth of electronic1technology has pushed our biological1senses of sight & hearing beyond
their usual limits. He is claiming that1technology, such as telephone or television, allows us
to connect instantly across globe, which has an influence on the global economic and social
life. As a result, we can see why McLuhan refers to us as living in a "global village." With
accessible internet connectivity, communication is real-time and lag-free. The salwar-kameez
and sari reference is a regional decision. As a traditional clothing passed down through
generations, it is the favoured attire for both ordinary and celebratory events in northern
India.