Assessment of Factors Affecting the Tendency of People to Buy Life and Saving Insurance Ion in Mashhad

Resumen

Since humans are faced to various problems and exposed to several dangers every day and
actually are facing an uncertain future, being covered by insurance policies that made them
immune and remove their concerns in order to provide financial resources in the future may
seem necessary. Life insurance supports insured, in order to keep the whole family and people
who are dependent on their financial issues. Even if people do not have any financial
dependent, some types of insurance will be helpful to them. In this study, the purchase of life
and savings insurances in Mashhad has been studied. 100 questionnaires were distributed after
the final approval in Mashhad. After reviewing the data, all hypotheses were accepted and the
most influential factor on the purchase of life and savings insurances, were determined as the
existence of social classes and religious beliefs.After interpreting the results of data analysis,
practical suggestions are provided for agencies and advertisers.